Work for Genkai Studio

Project Description

Videogame and gamification company, based in Valparaíso, Chile. In their first years of activity I worked on the visual development for the brand, such as the first logotype, digital resources and illustrations for marketing purposes.

Brand design

Brand design. Developed to convey the concepts of energy and playfulness as the company wanted.

Color uses

Allowed color uses for the brand.

Logotype uses

Some of the color uses for the logotype (Brand without logomark).

Flyer illustration

Illustration created for the article “Curiosidades de los juegos retro” (Curiosities of retro gaming). The illustration was then adapted to a flyer design.

Roadmap illustration

IIllustration of the mascot "Kinu". Created to be used in the roadmap of their digital dossier .

Kinu turnaround

Turnaround of Kinu with three main views. The character was adapted with a more simple and “cute” design to be easily adapted to a 3D model.

Sketches

Sketches of the brand.