Ausma Studios Brand Design

Project Description

Logo design for an independent video game studio located in Santiago, Chile. The objective was to develop a logo that would address the company's need for an image that would represent the concept they required. This concept involved two universes or galaxies close to each other but not yet making contact.

Logo design

Design of the definitive graphic brand that meets the team's requirements. It primarily represents the key concept in a simple and clean way.

Color applications

Color applications designed for different uses. Light blue and light gray were chosen to convey a sense of security and reliability in the brand. These applications were chosen for use on various corporate and commercial products. For example: cards, flyers, T-shirts, merchandising, etc.

Corporate application

Display of possible products with the respective uses indicated above.

Layout and visual language

Layout of logotype elements and visualization of typographic and color choices.

Sketches and conceptualization

Initial exploratory rough sketches and creation of final proposals before the design selection.